Please note that the Legislative Decree no. 196 of 30 June 2003 ("Code concerning the protection of personal data") provides for the protection of persons and other subjects with regard to the processing of personal data. According to this legislation it will be treated according to the principles of fairness, legality and transparency and protection of your privacy and your rights. According to Article 13 of the law. no.196 / 2003, therefore, we provide the following information.

What are Cookies?

Cookies are small text strings that the sites you visit send to your terminal (usually the browser). Here are  stored to be re-transmitted to the same sites for your next visit. During the navigation of a site, you may receive on your terminal even cookies that are sent to sites or other web server (cookie "third party"), on which they may reside some elements (images, maps, sounds, links to specific pages in other domains) on the site you are visiting.

We distinguish cookies in two broad categories: "technical" cookies and "profiling" cookies.

Technical Cookies

They are used solely for "carrying out the transmission of a communication over an electronic communications network, or as strictly necessary to the supplier of a society service explicitly requested by the subscriber or user to provide the service" (Art. 122, paragraph 1, of the Code for the protection of personal data). These cookies are not used for other purpose and are usually installed by the owner who owns the website. They can be divided into cookies of navigation session and analytics cookies. Cookies Navigation guarantee normal navigation of the website, for example, allow you to conclude a purchase or log in for access to restricted areas. Analytics Cookies are similar to technical cookies and are used directly by the site operator to collect information, in the form of the number of users and how they visit the site. There are also cookies of functionality, that allow navigation according to a number of specific criteria (for example, the language, the products selected for purchase) and serve to improve the service provided by the site itself.

For the installation of these cookies the legislation does not consider the prior consent from the user. It is mandatory to give a disclosure pursuant following art. 13 of the Code regarding the protection of personal data, the operator of the site, if you use these devices, will provide in the manner it deems appropriate.

Profiling Cookies

Profiling Cookies are used to create profiles for those who visit the site, to be able to inform on advertising related to its interests, expressed on the basis of preferences expressed during his surfing of the net. The European and Italian legislation requires the user to be properly informed on the use of these cookies because they can express or not his consent for the use of the same.
They refer to Article. 122 of the Code where it provides that "the storage of information in the terminal equipment of a contractor or a user or access to information already stored, are only allowed on condition that the contractor or the user has given consent after It was informed by the simplified procedures referred to in Article 13, paragraph 3 ". (Art. 122, paragraph 1, of the Code for the Protection of Personal Data).

Third-party cookies for marketing / retargeting

The third-party cookies are used by third-party companies and allow visitors to browse to see banner ads on other affiliated websites showing the latest products displayed on the site While browsing the site these cookies are used to make display products that may interest you, similar to the ones you've already seen before.

1. Purposes for which the data are intended

The purposes for which cookies are used on our site are as follows:

  1. Execution of authentication information
  2. Monitoring sessions
  3. Definition of the user profile based on the preferences shown during navigation

2. Nature of the data provision and consequences of refusal to reply

With references to points 1), 2), the installation of these cookies is subject to prior consent of the user, since these are strictly necessary to carry out the transmission of a communication over electronic communications network.

With reference to item 3), the user must give their consent in connection with the installation of the same and a possible refusal does not preclude, in any way, the navigation on the site.

The data will be treated via automated systems to store and manage the data in compliance with the indicated purposes and in order to ensure the security and confidentiality of data.

3. Communication and dissemination of data

For the purposes above, the data may be communicated by Guy Sand SpA, owner of the brand Mc Kenzy, to:

  • to all those whose right of access to such data is recognized by legislative measures;
  • our collaborators, employees and suppliers, within their duties and / or contractual obligations with them, regarding trade relations with stakeholders;
  • the other companies of the group Guy Sand SpA national and international.

4. Identifying details of the owner and manager

The data controller is GUY SAND s.p.a. Viale Lucania, 6-20139 Milan, in the person of its legal representative.

5. Rights of art. 7 of Legislative Decree n. 196/2003

At any time the user may exercise his rights under Art. 7 of Legislative Decree 196/2003, regarding the holder of the treatment, by contacting Guy Sand SpA, owner of the brand Mc Kenzy, via email at

When you visit the site express your consent to the installation of technical and profiling cookies, continuing with navigation after the appearance of the banner that you inform about the use of cookies.

For more information on the legislation on the policy of use of cookies visit



1.  How can I disable third party cookies?

Under Article. 154 paragraph 1 letter. C) of the Privacy Code are given below links to websites containing notes taken from third parties:


2.  How I can disable cookies on the main browser?

Most browsers (Internet Explorer, Firefox, Chrome, etc.) Are configured to accept cookies. Cookies are stored on the hard drive of your device and may be deleted. You can disable cookies by following directions provided by the main browser, at the following links:

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